HappyDent
According to our open methodology, this clinic scored 10.7/100 for transparency, reputation, service accessibility, and digital visibility.
Overall rank: #21 of 21 ranked clinics · Last checked: 18 August 2026
Positions by Rating Profile
- Overall Transparency & Trust#2110.7/100
- Best for Expats#217.5/100
- Best for Dental Implantsnot ranked
- Best for Emergency Dental Carenot ranked
- Best Price Transparency#213.3/100
- Best English-speaking Clinicsnot ranked
- Best for Families / Children#128.7/100
Summary
HappyDent is a private dental practice in Kragujevac that has operated since 2006 and claims over 10,000 patients. The team includes dentists with postgraduate specializations in orthodontics and pediatric dentistry from the faculties of dentistry in Niš and Belgrade. Services cover general dentistry, prosthodontics, pediatric dentistry, and orthodontics. An email address ([email protected]) was found in a search snippet; the website itself did not render sufficient content to verify all contact details directly. No price list or English-language version was identified.
Address confirmed as Atinska 2 by mirandre.com and navidiku.rs. Phone +381 34 372 650 confirmed by multiple directory sources; a second number +381 60 404 4166 appears on navidiku.rs. The email [email protected] appeared in a search snippet but could not be verified directly from the official website due to limited page rendering. No dentist first names were publicly identified despite team descriptions available from search snippets. The website happydent.co.rs returned only header content during fetch attempts, suggesting JavaScript-heavy rendering. No Facebook page URL was found in accessible sources.
Strengths
No categories reached the strength threshold (80%).
Weaknesses
- Price Transparency: 0 of 3 verifiable points (missing: prices or price ranges published)
- AI & Search Visibility: 1 of 7 verifiable points (missing: mentioned for: best dentist serbia; mentioned for: english speaking dentist serbia; mentioned for: dental implants serbia; mentioned for: emergency dentist serbia; mentioned for: serbia dental clinic for expats)
Score Breakdown
Every criterion below is scored from public sources. ✓ verified yes · ✗ verified no / not found · ◐ partial · ? unverified (scores 0, not a negative finding).
Information Transparency
Whether basic facts about the clinic - its team, premises, services, and location - are publicly verifiable.
| ✓ | Has a working website [s1] | 4/4 |
| ✗ | Dentist names listed no individual dentist names found in accessible sources; search snippet describes team anonymously as dentists with specializations in orthodontics and pediatric dentistry [s1] [s2] | 0/3 |
| ✓ | Dentist specializations listed team described as including an orthodontics specialist (specialised 2013 in Niš) and a pediatric dentistry specialist (specialised 2014 in Belgrade) [s2] | 2/2 |
| ? | Real clinic photos | 0/2 |
| ✓ | Service list published general dentistry, prosthodontics (crowns, bridges, dentures), pediatric dentistry, orthodontics described in accessible search content [s2] | 3/3 |
| ✓ | Clear contact details phone +381 34 372 650 confirmed by mirandre.com and navidiku.rs; second number +381 60 404 4166 on navidiku.rs; email [email protected] from search snippet [s3] [s4] | 2/2 |
| ✗ | English website version no English language version found; website in Serbian [s1] | 0/2 |
| ✓ | Address and map published Atinska 2, Kragujevac confirmed by mirandre.com and navidiku.rs [s3] [s4] | 2/2 |
Price Transparency
Whether patients can estimate costs before visiting. Published price ranges count; exact prices are not required.
| ✗ | Prices or price ranges published no price list found in accessible sources [s1] | 0/3 |
| ? | Cleaning price listed | 0/2 |
| ? | Filling price listed | 0/2 |
| ? | Crown price listed | 0/2 |
| ? | Implant price listed | 0/2 |
| ? | Consultation price listed | 0/2 |
| ? | X-ray / imaging price listed | 0/2 |
Reputation & Reviews
Public review signals. The Google rating is adjusted with a Bayesian prior (rating 4.0, weight 25) so a 5.0 from a handful of reviews does not outrank a 4.8 from hundreds.
| ? | Google rating (Bayesian-adjusted) Google Maps rating not verifiable via accessible sources; mirandre.com shows '100% positive ratings'; review count on that platform not specified | 0/6 |
| ? | Google review volume | 0/3 |
| ? | Review recency | 0/3 |
| ? | Clinic responds to reviews | 0/2 |
| ? | No recurring complaints | 0/2 |
| ? | No suspicious review patterns | 0/2 |
| ? | Active Facebook presence | 0/1 |
| ✗ | TripAdvisor presence [s5] | 0/0.5 |
| ✓ | Other review platforms listed on mirandre.com (100% positive) and navidiku.rs [s3] [s4] | 0.5/0.5 |
Medical Infrastructure
The range of publicly documented equipment and services. This measures documented availability, not clinical quality.
| ? | On-site X-ray | 0/2 |
| ? | CBCT (3D imaging) | 0/2 |
| ? | Implantology implantology not mentioned in accessible content describing services | 0/2 |
| ✓ | Orthodontics orthodontics specialist on staff; braces for children and adults described [s2] | 2/2 |
| ? | Oral surgery | 0/2 |
| ✓ | Pediatric dentistry pediatric dentistry specialist on staff [s2] | 1.5/1.5 |
| ? | Emergency care | 0/1.5 |
| ? | Works with international patients | 0/2 |
Communication & Service
How easy it is to contact the clinic, get answers, and book - especially for international patients.
| ? | WhatsApp / LINE available | 0/2 |
| ? | Response speed | 0/1.5 |
| ? | English spoken | 0/2.5 |
| ? | Pre-visit consultation possible | 0/1.5 |
| ? | Clear service explanations | 0/1 |
| ✓ | Convenient opening hours Mon-Fri 08:00-20:00 per search snippet; Sat hours not confirmed [s2] | 1.5/1.5 |
AI & Search Visibility
Whether the clinic is discoverable when patients search - including via AI assistants. Checked with fixed queries: "best dentist Serbia", "English speaking dentist Serbia", "dental implants Serbia", "emergency dentist Serbia", "Serbia dental clinic for expats".
| ✗ | Mentioned for: best dentist Serbia [s5] | 0/1 |
| ✗ | Mentioned for: English speaking dentist Serbia [s5] | 0/1 |
| ✗ | Mentioned for: dental implants Serbia [s5] | 0/1 |
| ✗ | Mentioned for: emergency dentist Serbia [s5] | 0/1 |
| ✗ | Mentioned for: Serbia dental clinic for expats [s5] | 0/1 |
| ? | Structured data on website | 0/1.5 |
| ◐ | Google indexing quality website appears in search results for name-specific queries but not in major English-language dental tourism platforms [s5] | 1/2 |
| ? | Dedicated service pages | 0/1.5 |
Licensing & Credentials
Whether the clinic publishes its operating licence and the dentists working there together with their professional licence numbers. Missing items are penalised.
Clinic operating licence: not published on the clinic’s website — penalty applied
Dentists & professional licences
The clinic does not publish the dentists working there or their professional licence numbers — penalty applied.
Red Flags
- medium Dentists / their licences not listed (-4 pts) — The clinic does not publish its dentists with their professional licence numbers (derived from data).
- low Clinic operating licence not published (-3 pts) — Clinic operating licence or health registration number not published in any accessible source
- low No dentists identified anywhere (-2 pts) — No individual dentist names could be verified from any accessible public source; team is described only generically
- low Opaque or bait pricing (-2 pts) — No prices or price ranges published (derived from data).
Red-flag penalty applied: -11 points (capped at -20).
Data We Could Not Verify
- Information Transparency: Real clinic photos
- Price Transparency: Cleaning price listed
- Price Transparency: Filling price listed
- Price Transparency: Crown price listed
- Price Transparency: Implant price listed
- Price Transparency: Consultation price listed
- Price Transparency: X-ray / imaging price listed
- Reputation & Reviews: Google rating (Bayesian-adjusted)
- Reputation & Reviews: Google review volume
- Reputation & Reviews: Review recency
- Reputation & Reviews: Clinic responds to reviews
- Reputation & Reviews: No recurring complaints
- Reputation & Reviews: No suspicious review patterns
- Reputation & Reviews: Active Facebook presence
- Medical Infrastructure: On-site X-ray
- Medical Infrastructure: CBCT (3D imaging)
- Medical Infrastructure: Implantology
- Medical Infrastructure: Oral surgery
- Medical Infrastructure: Emergency care
- Medical Infrastructure: Works with international patients
- Communication & Service: WhatsApp / LINE available
- Communication & Service: Response speed
- Communication & Service: English spoken
- Communication & Service: Pre-visit consultation possible
- Communication & Service: Clear service explanations
- AI & Search Visibility: Structured data on website
- AI & Search Visibility: Dedicated service pages
Unverified items score 0 points but are not treated as negative findings. If you can document any of them, please send a correction.
Contact Information
| Website | https://happydent.co.rs/ |
|---|---|
| Phone | +381 34 372 650 |
| Address | Atinska 2, 34000 Kragujevac, Serbia |
Contact details are provided for identification only and may change; verify with the clinic directly.
Sources
| ID | Source | What it supports | Accessed |
|---|---|---|---|
| s1 | https://happydent.co.rs/ | clinic name HappyDent, operating since 2006, Serbian-language website confirmed; page content did not render fully for detailed extraction | 2026-08-18 |
| s2 | search:HappyDent Kragujevac stomatolog doktori tim telefon adresa usluge | team described as including orthodontics specialist (specialised 2013, Niš) and pediatric dentistry specialist (specialised 2014, Belgrade); services: general dentistry, prosthodontics, pediatric dentistry, orthodontics; 10,000+ patients claimed; opening hours Mon-Fri 08:00-20:00; phone +381 34 372 650; email [email protected] from snippet | 2026-08-18 |
| s3 | https://www.mirandre.com/stomatoloska-ordinacija-happy-dent | address Atinska 2, Kragujevac confirmed; phone 034 372650 (+381 34 372650); 100% positive ratings on Mirandre platform; services: oral surgery, periodontology, dental prosthetics, aesthetic dentistry | 2026-08-18 |
| s4 | https://www.navidiku.rs/firme/stomatoloske-ordinacije-kragujevac/ha… | address Atinska 2 confirmed; second phone +381 60 404 4166; listed as stomatološka praksa | 2026-08-18 |
| s5 | search:the five canonical city queries | AI/search visibility checks 2026-08-18: HappyDent does not appear in top results for the five canonical city queries; no TripAdvisor listing found | 2026-08-18 |
Change History
| Date | Change |
|---|---|
| 2026-08-18 |
A question or a correction?
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